As we learn in sociology.....

When you control the release of information, you have the power to shape the way people think!

ABC News and The Washington Post issued staggered releases of the results of their latest poll, withholding from their first release results favorable to Sen. Barack Obama, including the finding that 50 percent of registered voters would vote for Obama for president versus 42 percent for Sen. John McCain.

On July 15, the day after the initial release, ABC News and the Post issued a second release disclosing the results of 18 questions "embargoed for release after 5 p.m. Tuesday, July 15, 2008." Included in the release was the result that overall, Obama leads McCain by 8 percentage points among registered voters. Additionally, the release stated: "Obama continues to hold most of the advantages in the presidential race, in enthusiasm, levels of partisanship, personal qualities and trust on top domestic issues, notably No. 1, the economy; and he's improved in the past month among swing voter groups." The release noted that Obama leads McCain by 19 percentage points on the question of which candidate respondents "trust more to handle the economy."

Unlike the novel 1984 though, not only does the government engage in selective release of information, but the media itself now plays the game.